Role overview:
We are looking for a Associate Media Planner – Performance Marketing to support campaign
planning, execution, optimization, and reporting across digital channels. The ideal candidate is
data-driven, detail-oriented, and passionate about using analytics to drive campaign performance and
business outcomes.
Key Responsibilities:
Campaign Planning & Strategy:
● Assist in planning and executing performance-driven campaigns across Meta, Google,
LinkedIn, and other digital platforms.
● Support senior media planners in developing media strategies aligned with client goals
and budgets.
● Conduct research on target audiences, media trends, and competitor activity to inform
media recommendations.
Campaign Execution & Optimization:
● Set up and manage paid campaigns (Search, Display, Social, Video, etc.) ensuring
accuracy in targeting, tracking, and budgeting.
● Monitor campaign performance and optimize for key metrics such as CTR, CPA, ROAS,
and conversions.
● A/B test creatives, copy, and audience segments to improve efficiency.
Performance Tracking & Reporting:
● Prepare weekly and monthly performance reports with insights and optimization
recommendations.
● Track KPIs, analyze data trends, and assist in deriving actionable insights.
● Ensure accurate attribution and tagging (UTM parameters, pixels, etc.) for all campaigns
Collaboration & Coordination:
● Work closely with creative, strategy, and account management teams to align campaign
messaging and objectives.
● Coordinate with media partners, vendors, and internal teams to ensure timely campaign
delivery
Key Skills & Competencies:
● Strong understanding of digital advertising platforms (Google Ads, Meta Ads Manager,
LinkedIn Campaign Manager, etc.).
● Basic knowledge of analytics and tracking tools (Google Analytics, Tag Manager, Data
Studio).
● Analytical mindset with attention to detail and numbers.
● Strong Excel and PowerPoint skills for reporting and presentations.
● Excellent communication and collaboration abilities.
