The Minimalist is a creative solutions company having business areas: - Branding and
Communication - Interaction design - Digital Marketing Over 200 brands like Coca-Cola, MTV,
Cipla, ICICI Prudential, Airtel, Blue Star, HCL and many other corporates, SMEs and high growth
startups have joined hands with us to enter the world of minimalism.
We are known for our unique
minimalist creative philosophies and viral impact on digital media which has spawned a cult
following of over 200,000 people.
Website: www.theminimalist.in
Role overview-
We are looking for a Associate Media Planner – Performance Marketing to support campaign
planning, execution, optimization, and reporting across digital channels. The ideal candidate is
data-driven, detail-oriented, and passionate about using analytics to drive campaign performance and
business outcomes.
Key Responsibilities:
Campaign Planning & Strategy:
● Assist in planning and executing performance-driven campaigns across Meta, Google,
LinkedIn, and other digital platforms.
● Support senior media planners in developing media strategies aligned with client goals
and budgets.
● Conduct research on target audiences, media trends, and competitor activity to inform
media recommendations.
Campaign Execution & Optimization:
● Set up and manage paid campaigns (Search, Display, Social, Video, etc.) ensuring
accuracy in targeting, tracking, and budgeting.
● Monitor campaign performance and optimize for key metrics such as CTR, CPA, ROAS,
and conversions.
● A/B test creatives, copy, and audience segments to improve efficiency.
Performance Tracking & Reporting:
● Prepare weekly and monthly performance reports with insights and optimization
recommendations.
● Track KPIs, analyze data trends, and assist in deriving actionable insights.
● Ensure accurate attribution and tagging (UTM parameters, pixels, etc.) for all campaigns.
Collaboration & Coordination:
● Work closely with creative, strategy, and account management teams to align campaign
messaging and objectives.
● Coordinate with media partners, vendors, and internal teams to ensure timely campaign
delivery.
