The Minimalist is a creative solutions company having business areas: - Branding and Communication - Interaction design - Digital Marketing Over 200 brands like Coca-Cola, MTV, Cipla, ICICI Prudential, Airtel, Blue Star, HCL and many other corporates, SMEs and high growth startups have joined hands with us to enter the world of minimalism. We are known for our unique minimalist creative philosophies and viral impact on digital media which has spawned a cult following of over 200,000 people.
Website: www.theminimalist.in
We are looking for a Associate Media Planner – Performance Marketing to support campaign planning, execution, optimization, and reporting across digital channels. The ideal candidate is data-driven, detail-oriented, and passionate about using analytics to drive campaign performance and business outcomes.
● Assist in planning and executing performance-driven campaigns across Meta, Google, LinkedIn, and other digital platforms.
● Support senior media planners in developing media strategies aligned with client goals and budgets.
● Conduct research on target audiences, media trends, and competitor activity to inform media recommendations.
● Set up and manage paid campaigns (Search, Display, Social, Video, etc.) ensuring accuracy in targeting, tracking, and budgeting.
● Monitor campaign performance and optimize for key metrics such as CTR, CPA, ROAS, and conversions.
● A/B test creatives, copy, and audience segments to improve efficiency.
● Prepare weekly and monthly performance reports with insights and optimization recommendations.
● Track KPIs, analyze data trends, and assist in deriving actionable insights.
● Ensure accurate attribution and tagging (UTM parameters, pixels, etc.) for all campaigns.
● Work closely with creative, strategy, and account management teams to align campaign messaging and objectives.
● Coordinate with media partners, vendors, and internal teams to ensure timely campaign delivery.
