As a Category Manager, you’ll be the strategic owner of product categories — from inherited disease screening (DGx) to pharmacogenomics (PGx) — responsible for maximizing their commercial success in the market. You’ll blend data-driven analysis with market insight, manage product health, and work closely with sales, marketing, operations, and clinical teams to drive growth and adoption.
● Category Strategy & Planning
Develop and execute category strategies for assigned genomic/diagnostic product lines aligned with overall business goals.
Analyze market trends, competitive landscape, and customer needs to identify opportunities and risks.
Set category KPIs and monitor performance metrics such as revenue, margin, and adoption rates.
Own product positioning, pricing, and life-cycle management for your categories.
Work with clinical experts and product teams to refine product offerings based on evidence, feedback, and outcomes.
Support launches of new tests and variants in collaboration with cross-functional teams.
● Go-to-Market & Commercial Enablement
Partner with marketing to develop compelling value propositions, promotional campaigns, and educational content for clinicians, labs, and partners.
Equip sales teams with category insights, talking points, and competitive intelligence.
Support key account efforts with relevant data, case studies, and market analysis.
Liaise with R&D, operations, and analytics teams to ensure product availability, quality, and reporting standards.
Provide insights to inform technology, data, and service enhancements based on field feedback.
Champion category needs in internal planning and prioritization forums ● Customer & Stakeholder Engagement
Engage with clinical partners, institutional customers, and channel partners to understand needs and build category-specific solutions.
Attend industry events, conferences, and forums to represent Identifi and gather market intelligence.
● 3–6+ years in category, product, or commercial roles — ideally in diagnostics, healthcare, med-tech, or biotech sectors.
● Deep understanding of healthcare markets, clinical workflows, and product commercialization.
● Excellent analytical, strategic planning, and project management skills.
Strong communication skills with an ability to influence cross-functional stakeholders.
● This position will require travel for conferences, CMEs, RTMs, and other events.
● Flexibility to work outside regular business hours may be required to support
