About AiSensy
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.
Enabling 210,000+ Businesses with WhatsApp Engagement & Marketing
800 Crores+ WhatsApp Messages done between Businesses and Users via AiSensy per year
Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors
Role Overview
AiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data. You’ll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization. This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers.
Key Responsibilities
Product-Led Growth Strategy
Lead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization)
Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers
Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys
Feature Adoption & Usage Optimization
Use product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off points
Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage
Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones
User Segmentation & Personalization
Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns
Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage)
Data-Driven Experimentation
Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction)
Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges
Analyze experiment results to derive insights and feed back into product iterations
Cross-Functional Leadership
Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success
Contribute to go-to-market strategies for new features, including positioning, rollout, and user education
Collaborate on lifecycle marketing and retention strategies with Marketing teams
Voice of the Customer
Conduct user interviews, surveys, and usability tests to inform roadmap decisions
Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delight
Requirements
Experience: 3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment
Data Expertise
Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics
Experimentation
Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies
Technical Acumen
Able to work closely with engineering to implement experiments, product improvements, and analytics events
Communication
Clear articulation of product decisions, backed by data and user insights
Project Management
Capable of managing timelines, dependencies, and cross-functional projects
Skilled in
Experience with onboarding SaaS SMB users and increasing feature stickiness
Familiarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap)
Background in UX, design, or front-end development
Hands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio)
Why Join AiSensy
Drive Core Growth
Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growth
Work with Experts
Collaborate with a talented team of product leaders, engineers, and growth marketers
Ownership & Impact
High degree of autonomy to build, test, and scale what works
Rapid Career Progression
Opportunity to fast-track your career in a fast-growing SaaS startup
