To analyze the extent of digitalization adoption among MSMEs in India.
To evaluate the impact of digitalization on marketing and advertising strategies of MSMEs.
To identify the challenges faced by MSMEs in implementing digital marketing techniques.
To propose recommendations for improving digital marketing capabilities of MSMEs in India.
Conduct literature review on digitalization trends in MSMEs.
Develop a survey questionnaire to gather data on digital marketing practices of MSMEs.
Collect and analyze data from MSMEs in India regarding their digital marketing efforts.
Identify key findings and implications for marketing management in MSMEs.
Present research findings in a comprehensive report outlining recommendations for MSMEs to enhance their digital marketing strategies.
