To understand the factors influencing consumers' decision to invest in mutual funds, specifically with ICICI Prudential Mutual Funds in Pune City.
To analyze the level of awareness and knowledge of consumers regarding mutual funds and investment options.
To examine the preferences and satisfaction levels of consumers with respect to mutual fund products and services offered by ICICI Prudential.
Conduct a literature review on consumer behaviour towards mutual funds.
Design and distribute questionnaires to gather data on consumers' attitudes, preferences, and behaviour towards mutual funds.
Analyze the collected data using statistical tools and techniques.
Prepare a report summarizing the findings and making recommendations for ICICI Prudential Mutual Funds based on the study results.
