A Study of how to do Modern Trade –Key Account Management (KAM)
Tinymart Global Private LimitedMarketingProject Objectives:
The Project aims at giving a “Birds Eye View” into the skill-set required in the Modern Trade. Large Format Retail acts as one of the good recruiters at all levels. It recruits freshers generally in the sales & operations verticals. The discussion shall revolve around the role of KAMs employed by the white goods companies and Mobile Phone manufacturers, who sell a large portion of their inventory through Modern Trade.
Project Tasks:
Students will have to submit softcopy of Project report towards the end of Mentoring sessions.
Students will give group presentation on the Project with the help of ppt.
Educational Qualifications
B.ComBBAMBAB.APGDM
Required Skills
Key Account Management (Kam)Sales & Distribution StrategyRetail Merchandising & OperationsChannel ManagementNegotiation & Stakeholder Engagement
