To understand the current YouTube marketing strategies utilized by Amazon on its online e-commerce platform.
To analyze the effectiveness of these strategies in influencing consumer decisions.
To identify potential areas of improvement in order to optimize YouTube marketing efforts for Amazon.
Conduct a literature review on YouTube marketing strategies and their impact on consumer behavior.
Analyze the existing YouTube marketing strategies employed by Amazon in its online e-commerce.
Collect data on consumer perceptions and preferences towards YouTube marketing.
Evaluate the effectiveness of the current strategies in influencing consumer decisions.
Propose recommendations for optimizing YouTube marketing strategies to better influence consumer decisions at Amazon online e-commerce.
