To understand the role of social media in shaping teenage consumer behaviour in the women's fashion segment.
To identify the most popular social media platforms among teenagers for fashion-related content.
To analyze the impact of social media marketing strategies on teenage purchasing decisions in the women's fashion segment.
To explore the relationship between social media influencers and teenage consumer behaviour in the women's fashion segment.
Conduct a literature review on the influence of social media on consumer behaviour in the fashion industry.
Collect data through surveys and interviews to understand the preferences and behaviours of teenage consumers in the women's fashion segment.
Analyze the data collected to identify trends and patterns in teenage consumer behaviour influenced by social media.
Present findings and recommendations on how businesses can effectively leverage social media to target teenage consumers in the women's fashion segment.
