Developing Marketing led Growth Strategy for Zepto
Students will have to create a project related to growth and marketing for a particular brand and cover various aspects of the project. A snapshot of topics covered is as below
Week 1 - Introduction to Zepto and Q Commerce in General
Week 2 – ICP
Week 3 – Acqusition
Week 4 – Onbaording
Week 5 – Retention
Week 6 – Experiments, Case Study, Industry Best Practices
Week 7 - Presentation
