Accelerating Customer Acquisition and Retention: A Marketing-Led Growth Strategy for Zepto
Tinymart Global Private LimitedDigital Marketing ManagementProject Objectives:
Developing Marketing led Growth Strategy for Zepto
Project Tasks:
Students will have to create a project related to growth and marketing for a particular brand and cover various aspects of the project. A snapshot of topics covered is as below
Week 1 - Introduction to Zepto and Q Commerce in General
Week 2 – ICP
Week 3 – Acqusition
Week 4 – Onbaording
Week 5 – Retention
Week 6 – Experiments, Case Study, Industry Best Practices
Week 7 - Presentation
Educational Qualifications
B.TechBBAMBAPGDM
Required Skills
Digital Marketing StrategyCustomer Acquisition & RetentionUser Onboarding OptimizationGrowth Hacking & ExperimentsMarket Segmentation (Icp Analysis)
