To analyze consumer perception towards OTT platforms in terms of content quality, pricing, user interface, and overall experience.
To evaluate the impact of marketing and advertising strategies on consumer engagement with OTT platforms.
To identify key factors that influence consumers’ decision-making process when choosing an OTT platform.
To provide recommendations for OTT platforms to enhance consumer perception and engagement through effective marketing and advertising strategies.
Review existing literature on consumer behavior, marketing strategies, and OTT platforms.
Develop a survey questionnaire to gather data on consumer perception and engagement with OTT platforms.
Collect and analyze data using appropriate statistical methods.
Prepare a report presenting findings, conclusions, and recommendations for OTT platforms.
Present findings to the class and engage in discussions with peers and instructors.
