To understand the factors influencing customers' decision-making process when purchasing life insurance products.
To identify the most effective strategies for financial advisors to engage and persuade potential customers.
To provide recommendations on improving sales performance and customer satisfaction for ICICI Prudential Life Insurance Company.
Conduct a literature review on customer behavior in the insurance industry.
Analyze data on customer demographics, preferences, and buying patterns from ICICI Prudential Life Insurance Company.
Interview financial advisors and potential customers to gather insights on their experiences and perceptions.
Develop a comprehensive report with findings, analysis, and recommendations for the company's management team.
