To investigate the current sales strategies utilized by Sales Representatives in the Fast-Moving Consumer Goods (FMCG) industry.
To evaluate the effectiveness of these strategies in meeting sales targets and driving revenue for FMCG companies.
To identify challenges faced by Sales Representatives in the FMCG industry and propose potential solutions to improve their performance.
To analyze the impact of training and development programs on the sales performance of Sales Representatives in the FMCG industry.
Conduct a literature review on sales strategies in the FMCG industry.
Design a survey questionnaire to gather data from Sales Representatives in the FMCG industry.
Analyze survey data to identify common sales strategies, challenges, and training needs of Sales Representatives.
Develop recommendations for FMCG companies to enhance the performance of their Sales Representatives based on the research findings.
