Analyzing customer behavior and preferences using Big Data analytics

To understand the impact of customer behavior and preferences on business performance.

To identify key patterns and trends in customer data that can inform marketing and product development strategies.

To develop predictive models that can anticipate customer needs and preferences.

Collect and clean customer data from various sources, such as online transactions, surveys, and social media.

Analyze the data using advanced statistical and machine learning techniques to identify patterns and trends.

Develop predictive models to forecast customer behavior and preferences.

Present findings and recommendations to the internship mentor and other stakeholders.