To assess the current trends and demands in the B2B travel package market within the hospitality industry.
To evaluate the impact of B2B travel packages on the revenue and profitability of hotels and airlines.
To identify key strategies and best practices for B2B travel package executives to maximize sales and partnerships.
To examine the challenges and opportunities in the B2B travel package sector and propose potential solutions for improvement.
To provide recommendations for B2B travel package executives to enhance their marketing and sales efforts in the competitive marketplace.
Conduct a literature review on B2B travel packages and their significance in the hospitality industry.
Analyze data and trends related to B2B travel packages using industry reports and case studies.
Interview B2B travel package executives and industry experts to gather insights and perspectives on current practices.
Develop a comprehensive report detailing findings, conclusions, and recommendations for B2B travel package executives.
Present the research project to industry stakeholders, faculty members, and peers for feedback and discussion.
