To evaluate the current sales strategies and techniques used by sales representatives in the FMCG industry.
To identify potential areas of improvement in the sales process to increase revenue and market share.
To analyze the impact of training programs and sales incentives on the performance of sales representatives.
To examine the relationship between customer satisfaction and sales representative performance.
Conduct a literature review on sales strategies and effectiveness in the FMCG industry.
Collect data from sales representatives and managers in the FMCG industry through surveys and interviews.
Analyze the data to identify patterns and trends in sales performance.
Develop recommendations for improving the effectiveness of sales representatives in the FMCG industry based on the research findings.
