To identify and evaluate the effectiveness of different social media platforms in driving brand awareness for a selected company.
To analyze metrics such as reach, engagement, and impressions to measure the success of social media campaigns in increasing brand visibility.
To compare the performance of organic versus paid social media campaigns in generating brand awareness.
Conduct a literature review on the role of social media in digital marketing, specifically in relation to brand awareness.
Create a social media strategy for the selected company, focusing on increasing brand visibility.
Monitor and analyze the performance of social media campaigns using analytics tools.
Prepare a report outlining key findings and recommendations for improving brand awareness through social media marketing strategies.
