To develop a machine learning model that can segment customers of handmade small businesses based on educational backgrounds and preferences.
To enhance the personalization of marketing strategies for handmade small businesses by leveraging AI-driven customer segmentation.
To investigate the impact of personalized marketing on customer engagement, satisfaction, and loyalty in the context of education-based customer segmentation.
Collect and preprocess customer data from handmade small businesses, including demographic information, purchasing behavior, and educational backgrounds.
Implement machine learning algorithms to segment customers based on their education level, interests, and preferences.
Design and execute personalized marketing campaigns targeting different customer segments identified through the AI model.
Evaluate the effectiveness of personalized marketing strategies on customer engagement and loyalty using relevant metrics and analytics tools.
