The objective of this project is to create an RPA bot that automatically collects engagement metrics from multiple social media platforms, compiles performance data, and generates analytical reports. The system saves time for marketing teams and improves decision-making efficiency.
Research social media analytics workflows.
Identify manual steps in collecting engagement data.
Design automation workflow for multi-platform data extraction.
Develop RPA bot to log into social media dashboards.
Extract metrics such as likes, shares, comments, and impressions.
Consolidate data into Excel or database format.
Automate generation of weekly/monthly reports.
Create graphical summaries using automated reporting tools.
Schedule bot execution at predefined intervals.
Implement login credential security measures.
Test automation with multiple sample accounts.
Analyze time savings and report generation efficiency.
Document project implementation and limitations.
