Develop practical sales skills in a B2C environment by engaging with diverse customer segments and understanding their buying behaviors.
Apply academic concepts of sales management, consumer psychology, and communication strategies to real-world sales challenges.
Gain competence in lead generation, customer relationship management (CRM), and digital sales tools to drive revenue growth.
Enhance problem-solving and decision-making abilities through the identification and resolution of customer objections and sales barriers.
Demonstrate effective professional communication and negotiation skills tailored to different customer personas.
Analyze sales data and market trends to formulate actionable recommendations for improving sales performance.
Build professional sales presentations and reports that communicate insights and strategic plans to stakeholders.
Foster teamwork and collaboration by participating in sales meetings, role plays, and feedback sessions, simulating workplace dynamics.
Conduct market research to identify target customer segments, buying preferences, and competitor offerings in a selected B2C product category.
Design and execute a mock outreach campaign using digital channels (email, social media, phone calls) to generate qualified leads and schedule customer interactions.
Perform sales calls or simulated customer meetings where students apply consultative selling techniques, handle objections, and close deals.
Utilize CRM software or spreadsheets to log leads, track customer interactions, and analyze conversion rates.
Collect and analyze sales data to identify patterns, bottlenecks, and opportunities for process improvement.
Prepare a professional sales report summarizing customer feedback, sales outcomes, and proposed strategies to enhance customer acquisition and retention.
Deliver a sales pitch presentation to a panel acting as company stakeholders, demonstrating persuasive communication and product knowledge.
Reflect on the sales process and communication methods used, providing recommendations based on experiential learning and data insights.
