Develop practical sales skills by engaging with prospective customers in a B2C environment, enhancing communication, negotiation, and persuasion techniques.
Apply academic knowledge of consumer behavior, sales funnel management, and relationship marketing to a real-world product or service.
Demonstrate analytical thinking by identifying target customer segments, assessing their needs, and customizing sales approaches accordingly.
Enhance problem-solving abilities through handling customer objections, closing sales, and adapting strategies based on feedback and sales data.
Exhibit professionalism and ethical sales conduct while maintaining clear, effective communication with consumers.
Practice sales planning by designing and executing a mini sales campaign, including setting measurable goals, tracking progress, and optimizing performance.
Utilize digital tools and CRM systems for lead management, data recording, and reporting sales outcomes.
Collaborate effectively with a team to simulate a work environment, share insights, and refine sales tactics.
Prepare and deliver a final presentation summarizing sales activities, outcomes, insights, challenges faced, and recommendations for improvement, demonstrating written and oral communication competencies.
Identify and research a consumer product or service in a selected industry (e.g., retail, technology, or FMCG) to understand its key features, benefits, and target market.
Develop a customer profiling and segmentation plan using demographic and psychographic data to focus sales efforts effectively.
Design a sales approach tailored to various customer personas, including scripts and value propositions addressing specific needs.
Reach out to a minimum of 30 potential customers through simulated or real communication channels such as phone calls, emails, or social media messaging, documenting each interaction.
Record and analyze customer responses, objections, and outcomes to identify patterns and areas for improvement.
Use CRM software or spreadsheet tools to log leads, track sales progress, and maintain customer information systematically.
Collaborate with peers to role-play sales scenarios, brainstorm solutions to common challenges, and refine sales techniques accordingly.
Prepare a comprehensive report that includes sales metrics, encountered challenges, solutions implemented, customer feedback, and an evaluation of the sales approach effectiveness.
Present findings and recommendations to an audience acting as company stakeholders, demonstrating the ability to communicate complex information clearly and persuasively under professional conditions.
