Brand as Persona : Understanding Anthropomorphism Across Market Sectors
Tinymart Global Private LimitedMarketing & Sales ManagementProject Objectives:
To explore the concept of anthropomorphism in marketing and its impact on consumer behavior across different market sectors.
To analyze how brands use anthropomorphism in their marketing and advertising strategies to create a unique brand persona.
To assess the effectiveness of anthropomorphism in building brand loyalty and emotional connections with consumers.
Project Tasks:
Conduct a literature review on anthropomorphism in marketing and advertising.
Identify and study examples of brands across different market sectors that use anthropomorphism in their branding.
Analyze the impact of anthropomorphism on consumer perception and behavior through case studies and consumer surveys.
Evaluate the success of brands in building strong emotional connections with consumers through anthropomorphism.
Present findings and recommendations on how brands can effectively use anthropomorphism to create a unique brand persona and enhance consumer engagement.
