Brand Awareness and Engagement Tracker Using Social Media API Integration
Eclerx Digital Marketing & Marketing Analytics IndustryProject Objectives:
Develop a system to track and analyze brand engagement across multiple social media platforms using APIs. Collect metrics like likes, comments, shares, and impressions, and provide insights through interactive dashboards for marketing decisions.
Project Tasks:
Identify key social media platforms and gather API documentation.
Design system architecture with database and dashboard integration.
Implement API calls to fetch engagement data (likes, comments, shares, followers).
Clean, process, and analyze data to calculate engagement metrics.
Build interactive dashboards to visualize trends and comparisons.
Test accuracy, scalability, and API error handling.
Prepare documentation and generate automated performance reports.
Optional: Add sentiment analysis or alerts for engagement spikes.4
