Brand Competitor Analysis Platform Using Web Scraping and Data Analytics
NTPL Digital Private Limited Business IntelligenceProject Objectives:
Develop a platform that monitors competitor activities, pricing, promotions, and customer feedback to help brands make strategic marketing decisions.
Project Tasks:
Scrape competitor websites, social media pages, and online reviews.
Analyze competitor pricing, promotions, and customer sentiment.
Build visualization dashboards comparing brand performance versus competitors.
Generate actionable insights for product positioning, marketing, and promotional strategies.
Test data accuracy and dashboard usability.
Document scraping methodology, analytics models, and competitor records
Educational Qualifications
B.TechB.EBCAMCA
Required Skills
Sentiment Analysis (Nlp)Data Visualization & Dashboard DevelopmentWeb Scraping & Data ExtractionData Analysis & Statistical ModelingBusiness & Marketing Strategy Understanding
