To examine the brand positioning strategies employed by Coca-Cola in the global market.
To analyze the consumer perception of Coca-Cola and its impact on brand equity.
To explore the relationship between marketing and advertising activities and consumer perception of Coca-Cola.
Conduct a literature review on brand positioning, consumer perception, and the impact of marketing and advertising on brand equity.
Collect and analyze data on Coca-Cola's brand positioning strategies and consumer perception through surveys and interviews.
Evaluate the effectiveness of Coca-Cola's marketing and advertising activities in shaping consumer perception and brand equity.
Present findings and recommendations on how Coca-Cola can further enhance its brand positioning and consumer perception through marketing and advertising strategies.
