To analyze brand positioning strategies adopted by companies in competitive consumer goods markets and evaluate how differentiation, value proposition, and target segmentation influence brand perception and market share growth.
Study brand positioning theories and models.
Select two competing consumer brands.
Analyze their value propositions and target segments.
Evaluate brand messaging and communication channels.
Conduct customer perception survey.
Map perceptual positioning chart.
Compare pricing and quality positioning.
Study competitor differentiation strategies.
Analyze brand recall and recognition levels.
Identify strengths and weaknesses of positioning.
Suggest repositioning strategies if required.
Prepare graphical representation of perceptual maps.
Compile findings into structured analytical report.
Present strategic recommendations.
