To determine the Customer Lifetime Value (CLV) of customers at IDFC First Bank.
To assess the factors that influence CLV at the bank.
To provide recommendations for improving CLV and customer retention strategies.
Collect and analyze customer data from IDFC First Bank to calculate CLV.
Identify the key metrics and variables that affect CLV at the bank.
Conduct a literature review on CLV in the finance industry.
Develop a framework for improving CLV and customer retention strategies at IDFC First Bank.
Present findings and recommendations to stakeholders at the bank.
