To understand the role of CRM implementation as a strategic project within organizations.
To analyze the project lifecycle of deploying a CRM system—from initiation to closure.
To evaluate key project management methodologies used in CRM deployment (Agile, Waterfall, Hybrid).
To identify risks, resource requirements, and stakeholder involvement in CRM-related projects.
To assess the impact of successful CRM project execution on business outcomes such as customer retention and service efficiency.
Conduct a literature review on CRM systems and their alignment with project management principles.
Study the end-to-end process of managing a CRM implementation project, including planning, budgeting, and execution.
Analyze real-world case studies of CRM deployments in organizations, focusing on timelines, tools, and team structures.
Identify key success factors and challenges in CRM projects such as change management and user adoption.
Develop a mock project plan for CRM implementation including Gantt chart, risk register, and stakeholder matrix.
Prepare a report with lessons learned and best practices for managing CRM projects effectively.
