To evaluate customer satisfaction levels in wedding event management services by analyzing service quality, customization, vendor coordination, and post-event feedback to recommend improvements in client experience.
Study service quality dimensions (SERVQUAL).
Conduct survey among wedding clients.
Analyze customization options offered.
Evaluate vendor coordination efficiency.
Measure timeliness and professionalism.
Identify service gaps.
Study complaint handling processes.
Compare pricing vs. perceived value.
Suggest customer retention strategies.
Prepare analytical report with charts.
