The objective of this project is to design an intuitive and accessible mobile banking application interface tailored for rural users with limited digital literacy. The project focuses on simplifying navigation, enhancing readability, and ensuring inclusive design principles to improve financial accessibility and user satisfaction.
Conduct user research through surveys and interviews targeting rural or semi-urban users to understand usability challenges.
Create user personas representing low-literacy and first-time smartphone users.
Define user journey maps to identify pain points in existing mobile banking applications.
Analyze competitor applications and evaluate their strengths and weaknesses.
Design low-fidelity wireframes focusing on simplified navigation and large interactive elements.
Develop high-fidelity prototypes using tools such as Figma or Adobe XD.
Apply accessibility principles including large fonts, voice assistance options, and multilingual support.
Perform usability testing with real users and collect structured feedback.
Improve the interface iteratively based on testing insights.
Document design decisions, usability findings, and final prototype results in a detailed project report.
