To enable students to demonstrate strategic business development skills by crafting comprehensive go-to-market plans that align with company goals.
To develop competencies in market research, customer segmentation, competitive analysis, and opportunity evaluation to identify and prioritize target markets.
To enhance students’ abilities in stakeholder communication, relationship building, and negotiation aligned with sales pipeline development.
To cultivate problem-solving and decision-making skills by simulating real-world challenges such as resource allocation and risk management in business expansion efforts.
To integrate academic concepts from marketing, sales, financial analysis, and project management into actionable business development activities.
To strengthen professional communication through the preparation and delivery of persuasive presentations and business proposals directed at internal leadership and potential clients.
Conduct market research and analyze competitive landscape to identify promising business opportunities for a hypothetical new product within a chosen industry.
Segment potential customers and prioritize target segments based on perceived value, market size, and alignment with company capabilities.
Develop a detailed go-to-market strategy including objectives, key activities, timelines, required resources, and risk mitigation plans.
Create a sales pipeline framework and propose business development tactics such as partnership outreach, lead generation, and relationship management approaches.
Prepare a comprehensive business proposal and pitch presentation to the company’s senior management outlining strategy justification, expected outcomes, and ROI projections.
Simulate negotiation scenarios with potential clients or partners, demonstrating adaptive communication and problem resolution skills.
Reflect on the strategy implementation challenges and provide recommendations for iterative improvements based on feedback and market responses.
