To enable students to demonstrate strategic marketing planning by developing a comprehensive marketing campaign aligned with business goals and target audience insights.
To apply analytical skills in market research, competitor analysis, and customer segmentation to inform marketing decisions.
To develop practical skills in designing and implementing integrated marketing communication plans across digital, social, and traditional channels.
To cultivate competencies in budgeting, resource allocation, and campaign timeline management reflecting real-world constraints.
To enhance creativity in content and messaging tailored to different platforms while maintaining brand consistency.
To exercise problem-solving abilities by anticipating and addressing challenges such as market competition, audience engagement, and campaign performance.
To practice professional communication and presentation skills through campaign proposals and performance reports.
To foster decision-making capabilities regarding media mix, promotional tactics, and metrics for success evaluation.
To reinforce ethical considerations and customer-centric approaches in marketing strategies.
Conduct market research using primary and secondary data sources to identify target customer segments and analyze competitors’ marketing strategies.
Develop a detailed multi-channel marketing campaign proposal for a new product launch, including objectives, messaging, branding elements, and channel selection (e.g., social media, email, PPC, events).
Prepare a campaign budget and timeline that aligns with realistic organizational resource constraints.
Design sample marketing materials such as social media posts, email templates, and print ads that demonstrate brand consistency and messaging clarity.
Plan the implementation schedule covering campaign phases, content calendar, and coordination across different teams.
Establish key performance indicators (KPIs) to measure campaign effectiveness and design a dashboard or report template for tracking progress.
Identify potential risks or challenges and propose mitigation strategies to ensure campaign success.
Prepare and deliver a presentation of the marketing plan and campaign rationale to a hypothetical executive team or client, responding to feedback and questions professionally.
Simulate a post-campaign evaluation report with recommendations for future marketing strategies based on hypothetical campaign outcomes.
