To enable students to apply sales management theories and customer relationship management concepts in the automotive industry context.
To develop competencies in sales strategy formulation, market segmentation, and target customer identification specifically for the Indian automotive market.
To enhance analytical skills through assessing competitor activities, pricing strategies, and market trends to inform sales planning.
To cultivate professional communication and negotiation skills via simulated client interactions and sales presentations.
To foster problem-solving and decision-making abilities in addressing sales obstacles such as inventory limitations, price objections, and fluctuating demand.
To build project management and documentation skills by preparing detailed sales plans, forecasts, and reports tailored to the product launch.
To simulate real-world coordination with cross-functional teams, including marketing, supply chain, and dealership networks, to ensure successful sales execution.
Conduct market research to segment potential customers for a newly launched automotive product by Fox India Automotive and analyze competitors’ sales strategies and product positioning.
Develop a comprehensive sales plan outlining target markets, sales targets, pricing recommendations, and promotional activities aligned with Fox India’s market goals.
Create customized sales pitch presentations catering to different segments such as dealerships, fleet operators, and retail customers.
Simulate client meetings to negotiate pricing, delivery schedules, and after-sales service agreements, ensuring alignment with company policies.
Design a sales forecasting model accounting for supply constraints, market demand variability, and seasonal factors.
Identify potential risks and challenges during the product launch phase and propose mitigation strategies.
Prepare detailed documentation including sales reports, customer feedback summaries, and a final strategic review presentation for senior management.
Collaborate virtually with peers acting as marketing and supply chain teams to coordinate promotional campaigns and inventory availability, reflecting cross-departmental collaboration typical in automotive sales environments.
