To design a market research system that evaluates the effectiveness of digital advertising campaigns by analyzing impressions, click-through rates, and conversion metrics. The system aims to optimize advertising strategies and maximize return on investment using performance analytics.
Collect sample digital marketing campaign dataset.
Clean and organize advertising performance metrics.
Calculate KPIs such as CTR, CPC, CPA, and ROI.
Perform comparative analysis across multiple campaigns.
Identify high-performing channels and demographics.
Use regression models to analyze factors influencing conversions.
Visualize campaign performance trends over time.
Conduct A/B testing simulation for ad variations.
Analyze budget allocation efficiency.
Identify underperforming campaigns and suggest improvements.
Build interactive dashboards for campaign monitoring.
Prepare a final performance optimization report with insights.
