Digital buying trends among working professional: A study on online shopping habits & preferences

To analyze the online shopping habits of working professionals in different industry sectors.

To determine the preferred online shopping platforms and payment methods among working professionals.

To investigate the role of marketing and advertising in influencing the online shopping decisions of working professionals.

To understand the factors that motivate working professionals to make online purchases.

Conduct a literature review on digital buying trends among working professionals.

Design a survey questionnaire to gather data on online shopping habits and preferences of working professionals.

Collect and analyze data from working professionals through the survey.

Analyze the data to identify patterns and trends in online shopping behavior among working professionals.

Prepare a research report detailing the findings and implications for marketing management strategies.