Digital Journalism, Brand Awareness & Online Reputation Strategy for TrueVows App

The main objective is to enhance the digital presence, brand awareness and online reputation of TrueVows App, a technology company, through digital journalism, SEO-driven content creation and strategic storytelling. Students will research audience preferences, develop engaging editorial content and evaluate digital communication performance to recommend improvements to the company's online visibility and audience engagement.

Conduct a digital content, brand awareness and online reputation audit.

Research competitors, target audiences and digital communication trends.

Develop a 12-week editorial calendar and SEO content strategy.

Research, write and optimize 8–12 original blog articles.

Develop digital storytelling concepts to increase brand visibility.

Monitor audience engagement, content performance and available brand sentiment indicators.

Prepare a final analytical report with strategic recommendations and a presentation of findings.