To identify and analyze the emerging trends in retailing in the service industry in India
To understand the importance of effective brand management in sustaining success in the service industry
To examine the reasons for brand failure in marketing and advertising strategies
Conduct a literature review on the latest trends in retailing in the service industry in India
Analyze case studies of successful brand management strategies in the service industry
Identify and critically evaluate case studies of brand failures in marketing and advertising
Develop recommendations for effective brand management strategies in the service industry based on the findings.
