This project aims to analyze how employer branding initiatives influence candidate attraction and application rates. The system measures brand perception metrics and correlates them with recruitment outcomes to support strategic marketing decisions in talent acquisition.
Research employer branding concepts and talent marketing strategies.
Identify measurable employer branding indicators.
Design database tables to store branding and recruitment metrics.
Develop modules to collect candidate feedback and survey data.
Implement correlation analysis between branding efforts and applications received.
Create dashboards for visualizing brand impact trends.
Analyze engagement levels across different demographic groups.
Compare recruitment performance before and after branding campaigns.
Develop reporting features for HR decision-makers.
Test system using simulated employer branding scenarios.
Evaluate system accuracy in identifying branding effectiveness.
Document recommendations for improving employer brand positioning.
