
To analyze the current customer relationship management strategies in place at a retail company
To identify areas for improvement in customer engagement, retention, and satisfaction
To develop recommendations for implementing new CRM strategies to strengthen the customer relationship executive role
Conduct a thorough review of existing customer relationship management strategies within the retail company
Collect and analyze data on customer feedback, complaints, and interactions with the company
Identify key pain points in the current CRM process and propose solutions for improvement
Develop a comprehensive plan for implementing new CRM strategies, including training for employees and setting KPIs for measuring success.