Evaluating the Impact of Customer Relationship Management Strategies on Customer Satisfaction and Retention for a Retail Company

To analyze the current customer relationship management (CRM) strategies implemented by the retail company

To assess the level of customer satisfaction and retention achieved through these CRM strategies

To identify any gaps or areas for improvement in the existing CRM strategies

To recommend actionable steps to enhance customer satisfaction and retention through effective CRM strategies

Conduct a thorough literature review on CRM strategies and their impact on customer satisfaction and retention

Collect and analyze data related to the current CRM strategies, customer satisfaction levels, and customer retention rates

Interview key stakeholders such as customers, employees, and managers to gather insights on the effectiveness of the CRM strategies

Develop a detailed report outlining the findings, gaps, and recommendations for improving CRM strategies to enhance customer satisfaction and retention.