To analyze the sales strategies and techniques used by Sales Representatives in the FMCG industry.
To assess the impact of customer relationship management on sales performance.
To identify the key factors influencing the success of Sales Representatives in meeting sales targets.
To propose recommendations for improving sales performance in the FMCG industry.
Conduct a literature review on sales performance in the FMCG industry.
Develop a survey questionnaire to gather data on sales strategies, customer relationship management, and key success factors.
Collect and analyze data from Sales Representatives in the FMCG industry.
Identify trends and correlations in the data to draw insights into sales performance.
Prepare a report summarizing the findings and recommendations for improving sales performance in the FMCG industry.
