The primary goal of this project is to create a robust digital marketing strategy tailored for charter services that significantly enhances their online presence, attracts potential clients, and drives business growth. Key objectives include Enhance Online Visibility, Drive Customer Engagement, Generate Qualified Leads, Measure and Optimize Performance and Establish Brand Authority.
students undertaking this project will need to complete several key tasks- Market Research & Industry Analysis, Digital Strategy Formulation, Audience Segmentation & Persona Development, Content & Campaign Planning, Budgeting & ROI Analysis, Reporting & Presentation
