Global Franchising Strategy for a QSR (Quick Service Restaurant) Brand in the Middle East
Marqet Cloud Solutions Private LimitedFood & BeverageProject Objectives:
Understand the franchising model as a tool for international business expansion.
Analyze the QSR industry landscape in Middle Eastern countries (e.g., UAE, Saudi Arabia, Qatar).
Evaluate franchisee selection, legal, and financial frameworks in the region.
Assess cultural preferences, dining habits, and localization needs.
Propose a go-to-market franchising strategy for a selected QSR brand
Project Tasks:
Industry & Market Research
Franchising Model Study
Country Analysis
Consumer & Cultural Insights
Franchise Setup Requirements
Strategic Franchise Plan
Financial & Operational Planning
Risk Assessment
Educational Qualifications
B.ComBBAMBAPGDM
Required Skills
International Market ResearchFranchise DevelopmentCross-Cultural Consumer InsightsFinancial Feasibility & ForecastingStrategic Business Planning
