The students can be employed in Digital Marketing agencies, or they may start their own entrepreneurial startup that caters to Local business Digital marketin
The students shall be visiting a particular geographical patch of their choice
They are to take note of the local businesses
After a recce, they need to decide upon the specific local business they wish to work with
They need to scout the local patch for competition analysis of the businesses
Students may choose to collaborate with other fellow interns, however the report similar to their local business client
They need to completely analyze the “Way of Working” – end to end business cycles
They need to understand the current marketing & promotion activities employed by the local business entity, if any
They need to help the local business to establish its USP
Business Identity needs to be re-established
Some questionnaire needs to be designed for the customers of that business entity
Digital Marketing and promotion planning and effective execution The student must be able to provide a detailed project report involving the various aspects as defined in the charter
The student must also display some analytical skills for better understanding
Students may choose to collaborate with other fellow interns, however the report presentation shall be done individually
