Analyze the current content marketing strategy of XYZ Company.
Research industry best practices for content marketing.
Develop and implement a revised content marketing strategy for XYZ Company.
Conduct an audit of XYZ Company's current content marketing efforts, including analyzing content types, channels used, and target audience engagement.
Research successful content marketing strategies used by competitors and industry leaders.
Use insights gained from the audit and industry research to create a comprehensive content marketing strategy for XYZ Company, including content calendar, distribution plan, and metrics for measuring success.
Collaborate with the marketing team to implement the revised content marketing strategy and track the results over a specified period of time.
Present findings and recommendations to senior leadership at the end of the internship.
