Identify pain points and opportunities for improvement on the current e-commerce platform.
Develop user personas and conduct user research to gain insights into user behavior and preferences.
Create wireframes and prototypes to test new design solutions.
Implement user feedback to continuously iterate and improve the user experience.
Conduct a heuristic evaluation of the current e-commerce platform to identify usability issues.
Develop user personas based on research findings and create user journey maps.
Conduct user interviews and surveys to gather feedback on the current platform.
Design wireframes and prototypes for new features and improvements.
Conduct usability testing and gather feedback from users to iterate on design solutions.
Collaborate with developers to implement final UX design changes on the platform.
By completing this project, the student will gain hands-on experience in conducting user research, creating design solutions, and improving the overall user experience of an e-commerce platform.
