
To identify key strategies and best practices for improving sales performance in the IT industry.
To analyze the current market trends and customer preferences in the IT sector.
To develop a comprehensive sales training program tailored to the needs of IT Sales Executives/Business Development Executives.
Conduct a literature review on sales strategies and techniques specific to the IT industry.
Collect and analyze data on current market trends and customer preferences in the IT sector.
Develop a sales training program including modules on product knowledge, negotiation skills, and relationship building.
Implement the sales training program and evaluate its effectiveness in improving sales performance for IT Sales Executives/Business Development Executives.