To enhance the brand visibility and engagement on social media platforms through visually appealing graphics and compelling promotional videos.
To create a consistent and visually cohesive brand identity across various digital channels.
To develop skills in graphic design using Figma and video editing for effective communication and promotional purposes.
To gain hands-on experience in creating engaging content for real-world social media campaigns and projects.
Design visually appealing and engaging social media graphics such as posts, covers, banners, and infographics to promote the brand and its products/services.
Apply design principles, typography, color theory, and composition techniques to create aesthetically pleasing visuals.
Utilize Figma software to ideate, design, and collaborate on graphic projects, ensuring they align with the brand guidelines and target audience.
Compile and edit promotional videos for social media platforms using video editing software.
Incorporate animation, transitions, effects, and sound to create captivating videos that effectively communicate brand messages.
Collaborate with the marketing team to understand project requirements, script, and desired outcomes for each video.
Work closely with the marketing and social media teams to understand their requirements, goals, and target audience.
Collaborate with team members to brainstorm ideas, share progress, and gather feedback for continuous improvement.
Incorporate feedback and revisions to refine the visual designs and video edits, ensuring they meet the project objectives.
Note: This internship project provides an opportunity to gain practical experience in graphic design using Figma and video editing. Through creating interactive social media graphics and promotional videos, students can enhance their design skills, learn to communicate messages effectively, and create engaging content for real-world campaigns.
