Investigating the impact of social media marketing on customer engagement for a start-up company

To analyze the current social media marketing strategies implemented by the start-up company

To evaluate the level of customer engagement achieved through these strategies

To propose recommendations for enhancing social media marketing efforts to increase customer engagement

Conduct a literature review on social media marketing and customer engagement

Gather data on the start-up company's current social media marketing activities

Analyze the data to assess the effectiveness of the strategies in driving customer engagement

Prepare a report outlining findings and recommendations for improving social media marketing efforts