To analyze the investment behavior of millennials towards life insurance as a financial tool.
To identify the factors influencing millennials' decision to invest in life insurance.
To explore the perceived benefits and drawbacks of life insurance as an investment option among millennials.
To evaluate the level of awareness and understanding of life insurance products among millennials.
To provide recommendations for financial management practitioners and policymakers on how to effectively market life insurance to millennials.
Conduct a literature review on the topic of investment behavior of millennials towards life insurance.
Design and implement a survey to collect data on millennials' investment behavior and attitudes towards life insurance.
Analyze the survey data using appropriate statistical techniques.
Prepare a research report outlining the findings, conclusions, and recommendations based on the research conducted.
Present the research findings to peers and faculty members.
